What You Can Learn from Elephants and Epidemics
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
From Publishers Weekly
© Publishers Weekly
- Category: Engineering
- Published: Oct 01, 2006
- Publisher: Harvard Business Review Press
- Seller: Perseus Books, LLC
- Print Length: 224 Pages
- Language: English