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Microstyle: The Art of Writing Little

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle: The Art of Writing Little
View in iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Writing
  • Published: Jul 25, 2011
  • Publisher: W. W. Norton & Company
  • Seller: W.W. Norton & Company, Inc.
  • Print Length: 256 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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