Mission in a Bottle
The Honest Guide to Doing Business Differently--and Succeeding
Seth Goldman and Others
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.
Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Publishers Weekly Review
© Publishers Weekly
To the tea!
I am a life long entrepreneur for better or worse; I'll say better since I have the time to read at my leisure. If you're like me or thinking of joining the entrepreneurial club (or just like a well told story), I recommend this one. It was a good read, very comfortable and quite informative. The illustrated angle helped the story line immensely.
If you are looking for inspiration, in need of some fresh mistakes to avoid or would like to find out what would happen if a highly motivated MBA student and a Yale management professor tried to run a business- look no further.
Excellent story! Love the passion, commitment to a business and product in a tough to enter market. Story is full of practical do's and dont's for any aspiring entrepreneur. The style of the book presented in a comic book fashion was unique, well done and creative. Thumbs up guys!
Honestly good book
After I got over my struggles with the comic book style (can’t scale text, can’t highlight passages, etc.), I loved the narrative and the focus on straight-forward lessons learn.