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Mobile App Marketing Playbook. A Guide to Increasing Mobile Event App Adoption.

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.

Description

There’s no doubt about it; it’s time to go mobile.
The conference mobile app revolution has arrived, spanning nearly all demographics and markets and becoming an expectation for the coveted next generation conference participant. Is your organization or association taking advantage of this technology? If not, maybe it’s time to give your mobile app playbook a closer look.
Before you do, download this free iBook and get a handle on the latest strategies for driving mobile app adoption. CrowdCompass is seeing clients who properly plan and promote their apps receive 80% or higher download rates.
A few of the topics covered, include:
What Attendees Expect in a Conference App Foundational Steps for Success
(Spoiler alert: Adoption Drives Monetization) A Mobile App Roll-Out & Marketing Plan Tactics for Changing Behaviors from Print to Digital 10 Smart Moves: Your Adoption Acceleration Toolbox This iBook also includes a Timeline & Checklist to help you launch your first conference mobile app and deliver a valuable, memorable experience to your attendees.

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Mobile App Marketing Playbook. A Guide to Increasing Mobile Event App Adoption.
View in iTunes
  • Free
  • Available on iPad, iPhone and Mac.
  • Category: Computers
  • Published: Jun 07, 2012
  • Publisher: Cvent Inc
  • Seller: Cvent Inc
  • Print Length: 33 Pages
  • Language: English
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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