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Money, Real Quick

Guardian Shorts - The Story of M-PESA

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

This book tells a tale of innovation, disruption, and transformation.
Mobile money, e-money, e-float, e-wallets, mobile banking, however you characterize it, is not just a cool app. It’s a killer app, the first for mobile phones in the developing world. It’s also a disruptive innovation that threatens incumbent businesses and is sparking new business formation and entrepreneurship.
Nowhere is this mobile money phenomenon more prevalent and successful than in Kenya. In five years, 19 million Kenyans, nearly 70% of the adult population, have signed up for mobile money services. Sixteen million are customers of M-PESA (‘M’ for Mobile and pesa means money in Swahili).  Now, one out of every two people in the world who sends money over a mobile phone is a Kenyan. Mobile money is the rare case in which a poor African country is the global market leader and an exporter of innovation.
Funded by The Rockefeller Foundation.

Money, Real Quick
View in iTunes
  • $2.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Economics
  • Published: Mar 01, 2012
  • Publisher: Guardian Books
  • Seller: Guardian News and Media
  • Print Length: 120 Pages
  • Language: English
  • Series: Guardian Shorts
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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