Moving Targets: Creating Engaging Brands in an On-Demand World
This book can be downloaded and read in Apple Books on your Mac or iOS device.
An iBooks #1 Business & Personal Finance Bestseller! Consumers are moving faster. They are more demanding and savvier than at any other period in history. At the same time, the world has become an impersonal place. This book will show you how to make your product or service more appealing to prospects, move them emotionally and forge deeper connections that create passionate, loyal customers for your brand. Weaving personal anecdotes, examples from the world's top companies and interviews from founders and executives of innovative brands (LiveIntent, Cigar City Brewing, College Hunks Hauling Junk and more), Moving Targets teaches entrepreneurs and brand managers the new rules of branding. This book will teach you how to build a winning team culture, define your niche, build a loyal brand following, design a killer logo, create ads and marketing campaigns that convert and so much more!
Great Intro to Branding in the Digital Age
This book presents a roadmap for developing a brand foundation in an entertaining fashion for the digital era. It is written with the entrepreneur in mind and is worth the read.
Just read Moving Targets and buying 6 copies for Clients
This book has 19 chapters of what to do to make sure a companies marketing represents the company and communicates to their Avatar customer. (Read the book if your company does not have an Avatar.) Here is what I'm telling my clients to do first; Do page 142 Brand Report Card, are they doing any of page 87's 7 Marketing Mistakes? Does their Logo pass page 80 Logo Test? Does their marketing create "Emotional Transportation? (Page 110)" Do they market to each of the Influencers? (Page 117) and are they Consistent with their Touch Points? Page 126.
I've been in marketing for decades and I took 2 pages of notes from Marketing Matters. I highly reccomend.
Simple yet brilliant
This book delves deep into the world of branding. As opposed to a complex encyclopedic approach, it speaks to the soul of the matter. If you really ponder, digest and apply these principles, they will lead you to success.