The Creative Approach to Making Money in Music
Aaron, Bethune & Cheryl Cohen
This book can be downloaded and read in iBooks on your Mac or iOS device.
Musicpreneur connects the dots between music and business. With a healthy dose of creativity, it provides the tools, knowledge, mindset and approach for you to get heard above the noise and build a successful career in music.
After years of working with many successful musicians and entrepreneurs it became apparent that there were certain key ingredients to their success. This started a passionate curiosity to better understand what exactly it was that set the successful apart from those with talent but no music career in their future. Were they simply born to be successful? The quest for the answer lead to an extensive research of successful musicians, artists and CEOs through to athletes and the world of neuroscience.
With the answers I wanted to present a resource that gave the reader the mindset, tools and approach for success in music. And I wanted it to be a book that related to left and right brain thinkers alike, hopefully connecting the two. The result is Musicpreneur: The Creative Approach to Making Money in Music.
If you have talent, a great idea, a dream, but don't know how to turn it into a business, this book is for you. It offers guidance, inspiration and clear steps into turning your passion into a career.
“If you have a dream to turn your music into your career, this is a must-read. Today’s musician is part artist, part entrepreneur, and part marketing expert. Aaron covers all of the bases in this fantastic book.”
Steve Jones Author of Brand Like a Rock Star: Lessons from Rock ’n’ Roll to Make Your Business Rich and Famous
“It’s tempting, when you go into the music business, to think that all you have to do is write a great song. That certainly helps. It’s also a necessity to know all aspects of the industry, so you’re able to tackle any challenge you’ll ever face. This book might just be all you’ll ever need to read.”
Eric Alper, Director of Media Relations, eOne Music Canada