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My Life in Advertising

Masters of Marketing Secrets - A Copywriter's Journey to Success

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. 

The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. 

My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. 

Every pioneer should blaze his trail. That is all I have tried to do.

I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date.

- Claude C. Hopkins

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My Life in Advertising
View in iTunes
  • $4.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Apr 20, 2014
  • Publisher: Midwest Journal Press
  • Seller: Worstell Design LLC
  • Print Length: 148 Pages
  • Language: English
  • Series: Masters of Marketing Secrets
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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