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Nail It

Stories for Designers on Negotiating with Confidence

This book can be downloaded and read in iBooks on your Mac or iOS device.


This is the first book to lead emerging designers to the salaries they deserve, and author Ted Leonhardt is the first person to dedicate his career to addressing the challenges creative people face.

“Nail It” is a pocket guide that uses real-world stories to demystify the negotiation process. Does negotiating intimidate you? Have you left a meeting with the vague feeling that you caved in too soon? Ted Leonhardt posits that feeling gun-shy and giving in too soon are common in the creative community, and that such costly missteps can be avoided. “Nail It” was inspired by conversations the author had with the 2013 BFA design graduates of the University of Washington, which in turn led to conversations with his friends, clients, and colleagues on their experiences entering the business. Undeniable patterns came to light, ones creative people encounter and struggle with time and again. 

Using his own appealing illustrations and a light touch, the author identifies principles and strategies to help designers of every stripe earn more money. In “Nail It” you’ll learn how to:

• Beat back feelings of intimidation when negotiating
• Jumpstart a stalled interview
• Maintain your integrity at every stage of a job search
• Always behave like an expert
• Attract the interviews you want
• Never leave money on the table that should be yours!

Customer Reviews

More important than ascenders, blind embossing, and PMS 182

Every design school teaches the fundamentals of type, color, layout, and composition. But very, very few instruct young designers on how to succeed in their careers. This book fills an essential gap by explaining through very real-world examples ways to negotiate salaries, vie for promotions, and sell yourself during the interview process. Nail It is well worth the short amount of time and money you’ll spend to take in this great advice.

Great for professionals in other fields too!

Although I am not a designer, but a young professional in a different creative field, I still found this book informative. Graduate schools provide the skills to do your job well, but fineseing professional logistics takes time, especailly as a freelancer, and this is mostly likely never discussed within a creative ciriculum. This book helps answer the questions to situations one asks their colleagues only after experiencing them. Get this book before going on interviews, negotatiating salaries or discussing position roles to build the confidence to ask for what you need, and to get it!

A must read before your next big negotiation!

Ted's book is one of the best resources I've come across on negotiation in the creative industry. The book is full of helpful insight on the job market, the negotiation process, and knowing your worth. I highly recommend downloading this book for anyone looking to get ahead in the business world.

Nail It
View in iTunes
  • $5.99
  • Level: Grades 15-17
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Design
  • Published: Nov 06, 2013
  • Publisher: T. Leonhardt
  • Seller: Theodore C Leonhardt
  • Print Length: 100 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings