NEWAD: The Digital Signage Opportunity
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The co-founder of NEWAD, a media company, is considering expanding the company’s scope of operations from traditional place-based postcard and board advertising to digital signage. Digital signage offers the opportunity to expand NEWAD’s business. However, the co-founder wondered about the high fixed costs of entering this type of advertising business and how much the company would have to charge to turn a profit.
- Category: Small Business & Entrepreneurship
- Published: Nov 06, 2006
- Publisher: Richard Ivey School of Business Foundation
- Seller: Richard Ivey Sch of Business Foundation
- Print Length: 6 Pages
- Language: English