Newsletter Ninja: How to Become an Author Mailing List Expert
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4.5 • 11 Ratings
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- $4.99
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- $4.99
Publisher Description
Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?
There's another way--a better way.
Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.
Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list--one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.
* Learn new ways to think about your email list
* Re-energize your existing subscribers
* Embrace not just the basics, but next level methods
* Improve engagement and watch those open/click rates soar
* Build a happy list of passionate readers
* Launch your books into the charts
You'll get a handle on open rates, click rates, and engagement--while also learning about yourself, your readers, and what you're really selling when you send an email. (Spoiler: it's not your books.)
Whether you're building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.
Customer Reviews
Possibly the most useful book I’ve bought all year
This book is fantastic. I’m a veteran self-published author who writes full time and supports my family entirely with my book sales, so I’ve seen a lot and done a lot, and like Mr. Gaughran admits in the introduction, I’ve also done just about everything wrong with my my mailing list. So, after watching a podcast in which Ms. Lebrecque was a guest speaker, I bought her book. Smart move on my part.
This is easily one of the most useful books I’ve come across. Ms. Labrecque’s writing style is engaging, and the points she makes are totally logical. She also provides a great list of things we authors need to do along with explaining why it’s important. I’ve just started applying her practices over the last couple of newsletters I’ve sent and also in revamping my automated on-boarding sequence, and I’m already seeing increased engagement.
Do yourself a favor. Buy this book. Read it cover to cover… and then apply what’s in it. You won’t be sorry.
Acceptable for beginners only
It’s overly conceptual and there’s a lack of discrete, “crispy” behaviors that you might actually use.
Nothing amazing here! Besides that which cannot be repeated too often: build relationships with your true fans. This matters more than money. Time and reputation cannot be replenished.
Just read Ryan Deiss’ Invisible Selling Machine if you need to learn email marketing in a less noisy way.
Takes theory and adds plenty of nuts and bolts
I’ve been reading so much about how, as an author, I need to have a newsletter/mailing list, and I’ve been stumbling so long, I wasn’t sure it wasn’t an utter waste of time, but with this book, Labrecque adds real world examples and actual items to do, including the single most important part: what do you write about? And it ain’t you, newsletter writer. It’s about things that subscribers dig. Great practical advice to, finally, make mailing-list theory actionable. (Got three in the works right now, another lesson I learned: different audiences=different desires—so SPLIT the LISTS! Deliver different content.)