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"No Comments and Don't Quote Me!"

Media Fiascos, Crises and Lessons

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Asian governments and companies are just not getting it. While they may pay lip service to the importance of media relations, many government and corporate leaders are not putting their money where their mouths are. As a result, many are being punished unnecessarily by their own press mismanagement.
In this delightful book filled with unpublished media stories and useful practical tips, veteran journalist and spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos and lessons culled from his two decades of media experience. He also shares some of the positive impressions of astute political and corporate leaders who have shown the way in taming the media tiger.
Through colourful anecdotes, Hiang Whai offers his media management philosophy and methods to both media managers and their bosses on how they can better organise themselves and manage their media relations. In his final analysis, the author warns that non-engagement is not an option for any modern leader. Public and private organisations can achieve so much more in what they do with just a little more focus, resources and efforts on the media management front.

Customer Reviews

Dont Quote Me No Commenrs

Interesting insights into Singapore media but rather elementary and generalised views on Public Relations.

"No Comments and Don't Quote Me!"
View in iTunes
  • $8.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Sep 09, 2009
  • Publisher: Write Editions
  • Seller: Tusitala Pte Ltd
  • Print Length: 214 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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