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Once Upon a Car

The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

From Publishers Weekly

Nov 07, 2011 – NY Times Detroit Bureau chief Vlasic (Taken For a Ride) delivers a devastating account of auto industry arrogance, ignorance, and tragedy. Brought down by unsustainable legacy costs, poor planning, and weak product, Detroit CEOs shocked the nation in November 2008 when they waltzed into Congress cap-in-hand. Despite public opposition to more bail-outs, bankruptcy reorganization for GM and Chrysler wasn’t far away. As Southern Senators protected foreign companies like Toyota that opened plants in their states, GM and Ford found themselves hampered by union contracts and federal regulations. Unable to compete with subsidized imports, they attempted to offset their auto sector losses with a disastrous plunge into mortgage finance services. It remains to be seen whether Vlasic’s examination of mismanagement in this former economic bedrock proves to be a litmus case for the economy as whole. Agency: Dystel & Goderick

Customer Reviews

Great Book

Really enjoyed it, good info on what went on in the industry.

Once Upon a Car
View In iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Oct 04, 2011
  • Publisher: William Morrow
  • Seller: HarperCollins
  • Print Length: 416 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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