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Optimize

How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Lee Odden

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Attract, engage, and inspire your customers with an "Optimizeand Socialize" content marketing strategy
Optimize is designed to give readers a practical approachto integrating search and social media optimization with contentmarketing to boost relevance, visibility, and customer engagement.Companies, large and small, will benefit from the practicalplanning and creative content marketing tactics in this book thathave been proven to increase online performance across marketing,public relations, and customer service. Learn to incorporateessential content optimization and social media engagementprinciples thereby increasing their ability to acquire and engagerelevant customers online.

Optimize provides insights from Lee Odden, one of theleading authorities on Content and Online Marketing. This bookexplains how to:
Create a blueprint for integrated search, social media andcontent marketing strategyDetermine which creative tactics will provide the best resultsfor your companyImplement search and social optimization holistically in theorganizationMeasure the business value of optimized and socialized contentmarketingDevelop guidelines, processes and training to scale onlinemarketing success
Optimize offers a tested approach for a customer-centricand adaptive online marketing strategy that incorporates the bestof content, social media marketing, and search engine optimizationtactics.

Optimize
View In iTunes
  • $16.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Mar 28, 2012
  • Publisher: Wiley
  • Seller: John Wiley & Sons, Inc.
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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