The People First Effect: 7 Keys for Mastering High Trust in a Low Trust World

The People First Effect is a business fable about CEO Dan Burton. Dan has successfully led his company out of the 2008 recession and sees his organization moving back toward sustainable growth—only to learn that his company has been sold to a foreign investor.

In the turmoil that follows the takeover, Dan is faced with the challenge of rebuilding strong, trust-based relationships in his personal and professional lives. Told in the form of a fast-paced fictional story, the reader will sit in on informal Q&A sessions with seven real-life executives who are currently practicing the principles that are so clearly explained in this highly informative and practical book. You won’t be able to put this book down—after just a few pages, you’ll be thoroughly engaged in learning how to create “The People First Effect” in your home and workplace!

Written in a clear, conversational style, The People First Effect will grip the hearts and engage the minds of readers from all walks of life.