Planning Your Company's Growth
A 10 Step Guide to the Strategic Planning Process
This book can be downloaded and read in iBooks on your Mac or iOS device.
Strategic planning allows companies to respond to market conditions, avoid disasters and take advantage of opportunities. Strategic planning is a crucial component of business planning, yet many small to mid-sized companies do not actively engage in the process. In order to survive long-term, companies must develop a unique and sustainable competitive advantage—what will set your company apart from your competitors.
Conversely, the organization may have a plethora of opportunities, ideas and goals that it desires to pursue. This presents a strategic dilemma. The organization needs to invest its limited resources in those opportunities that have the greatest potential return, while maintaining a long-term sustainable competitive advantage. In this, the strategic plan’s objective is to provide business leaders with a framework of choices –what industries to pursue, what products or services to offer and how to deploy scare resources for the maximum return. This Business Simply Put summary provides business people with an easy to follow, structured process that can be implemented in any size company.