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PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Discover the new public relations for the Web 2.0 eraóand what it means to you, the PR professional or client.

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
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  • $1.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Nov 15, 2009
  • Publisher: Pearson Education
  • Seller: Pearson Education, Inc.
  • Print Length: 9 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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