Purple Cow, New Edition
Transform Your Business by Being Remarkable--Includes new bonus chapter
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
This work of art and science invokes the trend of what sets you part from the crowd. As the book states, it's better to try a bunch of small launches rather than keep all of your eggs in one basket!!!
I asked my 4 kids that if try saw a purple cow in the field, what would you say? They replied, "WOW look at that Purple Cow!"
Dr. Joe Kravitz :)))
Author of Dirty Mouth
Speaking to my Intuition
I like Seth Godin so much. The reason for this is that he states, analyzes, and hypothesizes in ways that match my selling expertise.
Best of all, his writing gets me to take action.
Answers the "How".
Opens your mind and focus your reflexion on the way u should market your ideas. As a young art director it completly changed the way i think on bringing my clients oroduct to the market. Some think im crazy, that its "not safe" but it work.
A very plus, a must read.