QR Codes Kill Kittens
How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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2.8 • 4 Ratings
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- $11.99
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- $11.99
Publisher Description
Easy to digest tips and tools on how not to run a business
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
Customer Reviews
The people who need it aren't gonna read it
This book combines solid advice with a fun, approachable style. I really wanted to like it. But a lot of it was the same old "you're doing it wrong" kind of content I see all day in my Twitter feed.
"You put a QR code behind an obstruction, you're doing it wrong." "You told people to follow you on Twitter without giving your username, you're doing it wrong".
The fact there are enough examples of boneheaded online & offline digital marketing to fill a book doesn't come as much of a surprise anymore. But the decisions to do these things come from people who are either too hip to need advice (at least, in their eyes) or who take their advice from highly-paid consultants and glossy business magazines with grey-haired CEOs on the cover, not kittens. The authors are effectively preaching to the choir here, giving those of us in-the-know a hearty laugh but probably never reaching the people who need this advice the most.
Terrible
Every time someone pays $10 for this book a kitten... Well. You know.
This 'book' has just one screenshot and a small caption per page. It has no marketing insight other than that QR Codes are bad (obviously).
No central point or thesis. It's like a BuzzFeed article.
Save yourself the ten bucks. I wish I had.
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