This is the first biography of Ralph Peer, the adventurous—even revolutionary—A&R man and music publisher who changed the breadth and flavor of popular music in the United States and around the world. It is the story of the life and 50-year career of the man who was crucial in discovering star musicians and establishing the genres of blues, jazz, country, gospel, and Latin music. It tracks Peer's role in such groundbreaking episodes as recording the record that sparked the blues craze, the first country recording sessions with Fiddlin' John Carson, his discovery of Jimmie Rodgers and the Carter Family at the famed Bristol Sessions, the popularizing of Latin American music during World War II, and the postwar transformation of music on the airwaves that set the stage for the dominance of R&B, country, and rock music.
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Music Biz History!
This book tells the little-known story of one of the most important figures in the early days of the "music industry". From the 20s-60s, Ralph Peer made it his life's work to support the music that was left of center such as hillbilly/country, black and Latin music and in the process pioneered what today we would call "crossover". For those of us fascinated by music and the music industry, this is a great read about how it all started!