Real Time Marketing
Syed Abdul Karim Tanveer
This book is available for download with Apple Books on your Mac or iOS device. Multi-touch books can be read with Apple Books on your Mac or iOS device. Books with interactive features may work best on an iOS device. Apple Books on your Mac requires OS X 10.9 or later.
The world is changing. We are moving from an offline era to an "always on" 24/7 era. Consumers both young and old have embraced this lifestyle. Brands also need to engage with their consumers in these virtual spaces to stay relevant. Marketers need to evolve from a static campaign driven approach to a world of real-time conversation and engagement. This e-paper aims to introduce the reader to this new world of "Real Time Marketing"