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Real-World Intelligence

Organized Information for Executives

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Never before have entrepreneurs and business executives needed to know so
much about the environment in which they operate. They need timely and
accurate information about competitors, customers, suppliers, emerging
technologies and new global markets for their products and services.
<br><br/>
Real-World Intelligence -- written by a former as
sociate editor of Fortune
who became a top-level intelligence official during the Reagan
administration -- helped jumpstart the concept of Business Intelligence and
paved the way for this new management tool to be implemented in companies
throughout the world.
<br><br/>
Praise for Real-World Intelligence:
<br><br/>
“A book on intelligence that is genuinely intelligent...Meyer believes that
the formation by companies of intelligence-gathering units is the key to
survival in a rapidly changing, globally sensitive, information-rich
environment.”
-- The Washington Times
<br><br/>
“Extremely valuable...a sensible, amusing, and interesting introduction to
a new management tool for competing -- and winning -- in today’s business
world.”
-- The Wall Street Journal
<br><br/>
“A seminal book...Ignore it at your peril.”
-- The International Economy
<br><br/><br>

Excerpts from Real-World Intelligence:
<br><br/>
There is magic in the word “intelligence.” Say it, write it, or think it,
and you conjure up the most vivid images of danger, romance, and
intrigue....
<br><br/>
No one likes to burst a balloon -- especially this one, which is so much
fun to play with. But in the real world, intelligence no longer bears much
resemblance to these images....In fact, intelligence has become a far more
interesting and exciting game than stealing somebody’s secrets ever was or
could be...
<br><br/>
No longer does the leading edge automatically go to whichever competitor
has the most raw strength. It can also go, and increasingly does, to
whichever competitor has the best vision -- the better grasp of key trends
and developments...<br><br/>

From Publishers Weekly

Jan 01, 1987 – Meyer (The War Against Progress) was formerly vice-chairman of the National Intelligence Council, which among other things advises White House security advisers. Now a Washington-based consultant, he here describes the uses and methods of intelligence-gathering for managers of "a government or multimillion-dollar business.'' The process is highly selective: rioting in East Germany, for example, can affect the French government, an American exporter or a Wall Street brokerage house in entirely different ways. Meyer's analyses suggest that intelligence reports, by appraising the impact of events, come close to defining policy (``the intelligence outfit determines just what information the decision-maker will need'')a chilling notion. He warns that apart from the secret-spy aspect (which remains secret here), intelligence, though necessary and important, is not a particularly interesting subjectbut in this he is too modest.
Real-World Intelligence
View in iTunes
  • $8.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Economics
  • Published: Sep 21, 2001
  • Publisher: Storm King Press
  • Seller: INscribe Digital
  • Print Length: 102 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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