Reinventing Professional Services
Building Your Business in the Digital Marketplace
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How engaging technology and relationships can help you standout, attract business and achieve a more dynamic professionallife
The technological landscape has reshaped the way white collarworkers cultivate and promote their businesses. The Transformationof Professional Services is an engaging look at how licensedexperts are adapting to today's dynamic economic environment.
From Ari Kaplan—a recognized advisor on business andcareer development— Reinventing Professional Services:Building Your Business in the Digital Marketplaceoffersinsights on taking advantage of enterprising techniques to standout and position one's self as an insightful chameleon rather thanas an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simplysellingReveals strategies for increasing one's searchability anddistinguishing one's self in an economic downturn or recoveryOffers advice readers can immediately use to strengthen clientrelationships
Written in a straightforward and accessible style, this bookprovides engaging guidance for anyone in the professional servicesfield—from business consultants, financial advisers, andlawyers to accountants, real estate brokers, and appraisers.