Creating Power Through Personal Branding
Lida Citroën & Scott Maiwald
This book can be downloaded and read in iBooks on your Mac or iOS device.
Looking to advance in your career? Not getting the opportunities you desire?
This inspiring "how to" book teaches professionals at all levels how to define and market their personal brand and manage their reputation with target audiences. Effective marketing of a personal brand attracts key opportunities, ensures consistent value and empowers the individual with tools for lifelong reputation management.
The author, an international corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success in their personal lives and their career.