Research Methods for Business Students, Managers and Entrepreneurs
Ramdane Djebarni and Others
This book is available for download with Apple Books on your Mac or iOS device. Multi-touch books can be read with Apple Books on your Mac or iOS device. Books with interactive features may work best on an iOS device. Apple Books on your Mac requires OS X 10.9 or later.
Published by the University of South Wales (USW), Research Methods for Business Students, Managers and Entrepreneurs is a media-rich, Multi-Touch iBooks Textbook, which provides a foundation for research, both for academic study and for practical application in a business environment.
Video, audio and image gallery illustrations bring key concepts and examples to life, while a detailed case study runs through the book, following the experiences of a (fictional) student to see how she approaches the challenges and requirements that arise at the different stages of her research project. At selected points in the main text, a reflective activity is introduced to encourage the reader to consider or explore the aspect under discussion.
This iBooks Textbook is equivalent to a full module of study at Masters' Level (UK) and is the result of collaboration between a wide range of academic and professional staff of the University of South Wales. The book’s video animations can also be downloaded from South Wales on iTunes U.
What's New in Version 1.2