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Rick Perry and His Eggheads

Inside the Brainiest Political Operation in America, A Sneak Previewfrom The Victory Lab

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

Customer Reviews

What a concept! Finding out what works...

A very short read that gives me hope that politics may actually find out what the PEOPLE want and use it to get a sensible campaign that the public can enjoy rather than loathe. Refreshing!

Rick Perry and science???

Funny that he would trust scientists to judge people's feelings but he doesn' t believe in global warming. If Perry wasn't such a despicable human being this might be a more compelling book.

Good concept, would have liked more details

Interesting concept which gives some insight into the behind the scenes planning and strategizing behind campaigns. Would have liked to see more examples and analysis of some of the results that they found.

Rick Perry and His Eggheads
View in iTunes
  • $0.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Politics & Current Events
  • Published: Aug 23, 2011
  • Publisher: Crown/Archetype
  • Seller: Penguin Random House LLC
  • Print Length: 26 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings