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Rick Perry and His Eggheads

Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab

This book is available for download with iBooks on your Mac or iOS device. Books can be read with iBooks on your Mac or iOS device.


A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

Customer Reviews

Rick Perry and science???

Funny that he would trust scientists to judge people's feelings but he doesn' t believe in global warming. If Perry wasn't such a despicable human being this might be a more compelling book.

How to Run a Campaign? Read This Book!

Campaigns have traditionally involved media buys, phone banks, yard signs and other collateral, and other activities long seen as vital to a candidate's victory. This book tells the story of how the campaign staff of Texas politician Rick Perry, along with four political science researchers, sought a more analytical approach to campaigning. In the process, they have upended the inbred world of campaigns and campaign consulting.

There is a reason Rick Perry has consistently and repeatedly bested opponents many, including this reader, thought would surely defeat him. Many, again including I, thought it was (dumb?) luck. It wasn't; sadly for his past and current opponents, quite the opposite actually. Not only does Perry pick strong and bright people to run his campaigns, he gives them the latitude and freedom to do their job and win him elections, even to the point of rewriting the "How to's" of campaigning itself.

Anyone involved in campaigns, from candidates to political consultants, from those who follow them to those who have experienced the fun of volunteering for a campaign, will take away from this text that a new way of running a campaign has dawning upon us.

Disclaimer: I am not now, nor ever have been, affiliated with Governor Perry's past campaigns, nor his current campaign.

Fast read

Interesting read on using a scientific approach to the chaos of politics. Thought it would be more about Perry but the focus is on Carney and the eggheads...

Rick Perry and His Eggheads
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  • $0.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Politics & Current Events
  • Published: Aug 23, 2011
  • Publisher: Crown/Archetype
  • Seller: Penguin Random House LLC
  • Print Length: 26 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings