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Roadside MBA

Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

From Publishers Weekly

Apr 21, 2014 – Enjoying some downtime after a conference, Mazzeo, Oyer, and Schaefer (professors at the business schools of Northwestern, Stanford, and the University of Utah, respectively) walked into a small shoe store and ended up discussing management techniques and business strategies with the manager and sales team. The three realized that small business strategy is just as robust and complex as that of huge corporations. Determined that Wall Street should learn from Main Street, the authors visited small business across the U.S., including a orthodontist’s office in Arkansas; a women’s fitness center in Kentucky; and a machine shop and small law firm in Iowa. From this experience, they brought back lessons on scaling a business, negotiation, hiring, and delegation, among other topics. The friendly tone keeps the reader’s attention through easy-to-remember business wisdom: “Mazzeo’s Law: The answer to every strategic question is ‘It depends.’ Corollary 1: The trick is knowing what it depends on. Corollary 2: If the answer to a question isn’t ‘It depends,’ then it’s not a strategic question.” This bird’s-eye-view business title is gimmicky, but fun.

Customer Reviews

Finally! A business book for REAL small business owners!

As the founder of a consulting firm for REAL small business owners (Surpass Business Alliance) I have been soooo excited for this book to come out! I have been translating big business tools for REAL small business owners aka mom and pops, aka microenterprises, for over 20 years. I am looking forward to bringing lessons from this book to my business owners in the newly established Small Business Institute in East Boston. Note to authors: Of the millions of dollars poured into the SBA, some percentage should go into providing ACTUAL tools these businesses can use...not another business plan template or another SCORE webinar, but ACTUAL tools. I would be interested in collaboration.

Finally! A resource for REAL small business owners and those who support them.

As the founder of a consulting firm for REAL small business owners (Surpass Business Alliance) I have been soooo excited for this book to come out! I have been translating big business tools for REAL small business owners, aka mom and pops, aka microenterprises, for over 20 years. I am looking forward to bringing lessons from this book to my business owners in the newly established Small Business Institute in East Boston. Note to authors: Of the millions of dollars poured into the SBA, some percentage should go into providing ACTUAL tools these businesses can use...not another business plan template or another SCORE webinar, but ACTUAL tools. I would be interested in collaboration.

Roadside MBA
View in iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Jun 10, 2014
  • Publisher: Grand Central Publishing
  • Seller: Hachette Digital, Inc.
  • Print Length: 320 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings