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Scientific Advertising

Masters of Marketing Secrets - From the First Great Copywriter

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.

Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.

Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them.

Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. 
- Claude C. Hopkins
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Scientific Advertising
View in iTunes
  • $4.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jul 14, 2014
  • Publisher: Midwest Journal Press
  • Seller: Worstell Design LLC
  • Print Length: 115 Pages
  • Language: English
  • Series: Masters of Marketing Secrets
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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