iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Selling Eating

Restaurant Marketing Beyond the Word Delicious

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Should your restaurant exist?

This book dares to ask that and many other fundamental questions about getting customers to care about your brand. Hopper draws on twenty years of restaurant communication experience to offer recommendations on everything from "The Seven Very Specific People Your Restaurant Needs to Reach?" to "Three Things Every Menu Should Do," to "Fifteen Forbidden Food Words to Never Use" when marketing restaurants.

Branding. Advertising. Food photography. Content marketing. Social media. Kid's programs, packaging opportunities, TV ads, point-of-purchase materials, dealing with online reviews: it's all here, along with experts ranging from celebrated food photographer Michael Somoroff to renowned researcher Bob Drane.

With a forward by Russ Klein, former Global President and CMO of Burger King, Selling Eating contains a variety of perspectives. Hopper holds up campaigns from Domino's, Jack in the Box, Outback, Panera, Burger King, Applebee's, Wendy's, Ruby Tuesday's, Taco Bell, Texas Roadhouse, Subway and many more-and points out strengths and weaknesses, drawing lessons and offering insights all along the way.

Selling Eating
View in iTunes
  • $7.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Dec 06, 2013
  • Publisher: Young & Laramore, Inc.
  • Seller: BookBaby
  • Print Length: 294 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

We have not received enough ratings to display an average for this book.

More by Charlie Hopper