A Memoir by the Creator of Nike
This book can be downloaded and read in Apple Books on your Mac or iOS device.
NEW YORK TIMES BESTSELLER
In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Most crazy college dreams eventually fade, replaced by the realities of adulthood. Phil Knight kept pursuing his dream despite repeated disappointments and challenges. Building a team of loyal misfits, he created the iconic Nike brand that redefined popular culture around the world.
Sensational and inspirational book for entrepreneurs, athletes, and brand enthusiasts of Nike
Highly recommend making time for this book. It’s given me an entirely new view of Phil Knight and Nike’s story. Especially for those who are starting or are in the midst of (or involved in) building a company, of any size, there is surely something inside that will resonate with you you. Purchase the book, and go!
Better than I was expecting
Very exciting story about the development of Nike. The last chapter was a little odd making me give it a four instead of a five star rating.