Six Steps to a Winning Website
Make smart decisions and optimize faster with the scientific method
This book can be downloaded and read in Apple Books on your Mac or iOS device.
*Follow the evidence to a conversion-optimized site*
Smart site optimization makes your site better at turning visitors into customers. You run site tests, stick with what wins, and drive more conversions. The idea is simple. The difficult part is knowing what to test. Without a plan, you’ll make bad testing choices that produce poor results.
_Six Steps to a Winning Website_ will show you how to find the most effective tests for your site and audience.
The Six Steps is based on the scientific method, a cornerstone of the modern world. Like the scientific method, the Six Steps relies on evidence, not biases and opinions.
Gather evidence, ask questions, and then test your best ideas. Look at what wins, what loses, and why. Build on what you learn to make better decisions and optimize your site faster.
Six Steps to a Winning Website will show you how to:
- Create and prioritize testing ideas based on evidence. Ideas based on evidence are more likely to be successful.
- Learn four ways to test your ideas – thought experiments, usability testing, site testing, and tracking data – and how they work together.
- Discover insights into your audience and their motivations. Understand your audience so you can get better at predicting what site changes will work.
Learn how to use evidence to create a conversion-optimized site with the Six Steps process.
What's New in Version 1.1
This new version includes minor edits and real page numbers that correspond with the print edition.