Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love

This book can be downloaded and read in Apple Books on your Mac or iOS device.


In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers.

Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

From Publishers Weekly

May 28, 2012 – Countless experts have argued that following your passion is the key to career success and bliss in life. In his lively and engaging first book, Newport (who at the time of writing was an MIT computer science doctoral student and active blogger) debunks this assertion as clich d, unrealistic, and possibly even destructive. He offers an alternative view that passion takes time and, in fact, is a side effect of being good at what you do. Developing mastery takes study, discipline, and repetition, Newport notes, and many compelling careers have complex origins. Drawing on real-life examples of individuals including Apple Computer founder Steve Jobs, a Silicon Valley venture capitalist, operators of a Community Supported Agriculture (CSA) program, and a Harvard professor, and others, Newport examines how meaning, mastery, and passion can emerge in a variety of careers depending on how they are approached. This refreshing view encourages readers to make reasonable choices, buckle down and put in the time, and through trial and error hone their career capital. Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers.

Customer Reviews

A must read

Really frank and honest read on how passion is not everything. Helped me make sense of my disjointed experiences by summing it as 'career capital'

Great outlook on choosing a career

Effectively destroys the "passion" argument.

A Good Quick Read

Definitely worth the money and the time spent reading it. Newport provides an interesting take on passion as it relates to a career with numerous examples.

However, at times I felt the flow was off from one topic to the next. Furthermore, the constant review after each section and then at the end of chapters was unnecessary.

Lastly, an argument could be made as to how the persons of example in the book would relate to the average individual. Many of them were graduates of ivy league schools and/or young business prodigies.

With that being said I would recommend picking it up for anyone out there with the goal of finding their dream job on their mind.

So Good They Can't Ignore You
View in iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Careers
  • Published: Sep 18, 2012
  • Publisher: Grand Central Publishing
  • Seller: Hachette Digital, Inc.
  • Print Length: 288 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings