Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Social State

Thoughts, stats and stories about the state of social media

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


SOCIAL STATE is your guide to the state of social media.

In recent years, the web has gone from being a network of hyperlinked pages to a network of individuals. There are now over 1.3 billion people sharing their lives on Facebook; and that’s only one of many social networks enabling and dictating how we connect, how we learn, and how we act. Instagram, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and a long tail of social media services are transforming how we interact with the world around us.

Everything we know is being re-imagined.

In SOCIAL STATE, Esteban Contreras writes about the rapidly changing social media landscape. SOCIAL STATE is a visual, comprehensive, thoroughly-researched and in-depth exploration about the integration of life and technology; covering topics ranging from the implications of openness, virality, influence, and privacy, to the unique opportunities presented by social media marketing, social business, and social good.

SOCIAL STATE is honest, informative, and entertaining; written from a unique perspective. Esteban Contreras is an avid user, former Social Media Marketing Manager for Samsung USA, and current Director of Strategy for leading SAAS tech company Sprinklr, Inc. Born in Guatemala City, Guatemala, Esteban is also the founder of Social Nerdia Consulting, based in New Westminster, British Columbia.

Esteban Contreras paints a picture of what the world is going to look like as social technologies become part of everything around us. Whether you are an enthusiast or a skeptic about all things “social,“ this book is a one-stop shop packed with facts, stats, charts, and real-life examples.

• Introduction - Social Media: Transforming Our Lives, For Better or Worse 
• Chapter 1 - The Social Universe: Life and Technology in Perpetual Beta
• Chapter 2 - Facebook: Now Connecting Over 1 Billion People
• Chapter 3 - Instagram: The New American Dream
• Chapter 4 - Twitter: The MMS of the Internet
• Chapter 5 - Google+: The Little Social Engine that Could
• Chapter 6 - LinkedIn: A Network Building the Economic Graph
• Chapter 7 - Pinterest: The World’s Visually Social Pinboard
• Chapter 8 - Tumblr: Part Blogging Platform, Part Meme Machine
• Chapter 9 - The Social Long Tail: Startup Hype and the Search for the Next Blank
• Chapter 10 - Social Media Election: How Obama Won the Presidency, Again
• Chapter 11 - Virality: YouTubers, Hot Pockets and Klout Scores
• Chapter 12 - Trust No One: Skepticism, Privacy and Trauma in an Age of Openness
• Chapter 13 - Social Advertising: How Social Media Gets Paid
• Chapter 14 - The New Customer Journey: Empowered Consumers and Advocacy
• Chapter 15 - Social Storyteller: A New Kind of Marketer
• Chapter 16 - The 3 C’s of Social Media Marketing: Easier Said Than Done
• Chapter 17 - Social Business: From Buzzword to Reality
• Chapter 18 - Social Good: Changing the World One Tweet at a Time
• Afterword - Trends and Predictions: Re-Imagining Social Media

Learn more about SOCIAL STATE by visiting and

Learn more about cover artist Diego Contreras at

Social State
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jan 01, 2013
  • Publisher: Social Nerdia
  • Seller: Pronoun, Inc
  • Print Length: 31 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings