Southwest Airlines 2007 (Cases) (Case Study)
Journal of the International Academy for Case Studies 2009, Jan-Feb, 15, 1
Journal of the International Academy for Case Studies
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CASE DESCRIPTION The primary subject matter of this case concerns Southwest Airlines. A secondary issue concerns the appropriateness of modifying a Generic Strategy that has lead to thirty five years of uninterrupted growth and profitability. The case has a difficulty level of four (senior-level undergraduates). The case is designed to be taught in one fifty minute class period and is expected to require about two hours of outside preparation by students.
- Category: Law
- Published: Jan 01, 2009
- Publisher: The DreamCatchers Group, LLC
- Seller: The Gale Group, Inc.
- Print Length: 10 Pages
- Language: English