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Spointra and the Secret of Business Success (The Aged Edition)

This book can be downloaded and read in iBooks on your Mac or iOS device.


“Synthesis is the very essence of management. Within their own contexts, managers have to put things together in the form of coherent visions, unified organizations, integrated systems, and so forth. That is what makes management so difficult, and so interesting.”
— Henry Mintzberg

“If a person masters the fundamentals of his subject and has learned to think and work independently, he will surely find his way and besides will better be able to adapt himself to progress and changes than the person whose training principally consists in the acquiring of detailed knowledge.”
— Albert Einstein

Spointra and the Secret of Business Success (The Aged Edition) aims to capture the smallest amount of knowledge that explains the largest amount of phenomena in the business world. It is the 20 that explains the 80. It is concise, yet entertaining. A children's book for grown-ups, this "aged" revision of the 2007 first edition details a fundamental theory of business that provides you with an integrated perspective on the basic behaviors of individuals, organizations, and economies.

For centuries, Europeans thought of their world as being flat; and so, accordingly, all their possible solutions for reaching India pointed East. But once they learned that the Earth was round, new solutions to their problem emerged — they could also go West. Similarly, Cristian Mitreanu’s Spointra reveals a broader and more realistic business and economic worldview that will provide a comprehensive foundation for your story (as an individual, product, or company) and your strategies, thus increasing your odds of success in a rapidly-changing world.

Concepts and theories put forth by many influential thinkers such as Peter Drucker, Michael Porter, and Clayton Christensen can now be brought together meaningfully on this unifying platform, which Mitreanu assembles by keeping the focus of his rationale on behaviors, at the individual and then at the aggregate level. But the book’s innovative character goes beyond the novel models that explain how individuals, organizations, and economies respectively work. As a vehicle, Spointra is brief, yet dense. Just like a favorite Dr. Seuss book, it invites repeat readings, bringing to light new insights every single time.

Mitreanu has worked on these theories for over a decade now, publishing the first edition of the book, Spointra and the Secret of business Success, in April 2007 in a short-run of 500 copies, hardcover. The current, second edition includes several refinements, with the most significant being the replacement of the term “issue” with the term “need.”

Cristian Mitreanu has almost twenty years of experience in product and marketing. He is the founder of BizBigPic and TEDxUIUC, and the creator of the video game Ofmos. Mitreanu holds an MBA from University of Illinois at Urbana-Champaign, as well as a Masters in Management and a Bachelors in Computer Science from the ‘Politehnica’ University of Timisoara.


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Customer Reviews

Business in a nutshell

This short but sweet story prevails as one of the best presentations of the modern business approach for today's environment. Mitreanu's theory in regards to long term success offers the reader/manager a fresh perspective (in a nutshell) as well as solutions for today's businesses.

The future of management is all about ecosystems and speed

The future of business management is all about ecosystems and speed. Companies (global and local) have to become nimble to be able to take advantage of the increasingly shorter product life spans, and they have to develop and rapidly fine-tune portfolios of offerings and customers were the value created is the highest. And for that, Mitreanu’s framework (ahem… Spointra’s framework) is perfect.

The book’s first part shows you how human needs are organized in a hierarchical tree, driving the individual’s motivation and behavior. In the second part, you will learn about the two basic forces that shape all marketplaces (or economies): commoditization and innovation, both driven by the human inherent motivation. Finally, in the third part, you are being shown how companies can achieve lasting success, by maintaining an alignment between their strategic intent (Focus) and their emergent business behavior (Center). And this is a powerful set of theories.

IBM almost died in the nineties, because the company’s rapidly commoditizing PC business became a large part of the entire portfolio, thus driving an emergent behavior that was more suited for commoditized products. But, historically, the company was set up to handle high-value (not commoditized) offerings. As a result, the Focus and the Center got out of alignment, creating a rift that almost killed the venerable company. It was only after they decided to significantly increase the share of the “solutions” business (under Lou Gerstner, CEO) and, later, completely divest the PC business to the Chinese company Lenovo (under Samuel Palmisano, CEO) that IBM was truly out of the woods and able to march on to celebrate 100 in 2011… If Spointra would have crashed at the IBM’s headquarters in the late eighties, though, things might have been different for them. ;)

In short, the book is a classic, a must-have.

Human needs and motivation is the foundation of business and all social interactions

Forget Maslow! I always felt like the pyramid of needs is such a narrow concept. Here, Cristian Mitreanu
explains how needs are actually arranged in a hierarchical tree structure, and what really matters is not the type or category of a need, but the behavior behind it. The behavior is what is directly tied to the perceived value of the offering that addresses the need.

Mitreanu's theory is very useful in that it can be applied to all social interactions, from the individual (i.e., negotiation, employee motivation, self-assessment) all the way to organizations and economies (i.e., offering portfolios, organizational structures, strategy). By starting with a new perspective on human needs and motivation, he basically develops an entire theory of business and a new economic worldview.

And the book itself is a lot of fun too. How can you not love Spointra, the happy and helpful alien?

Spointra and the Secret of Business Success (The Aged Edition)
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Dec 08, 2013
  • Publisher: Cristian Mitreanu
  • Seller: Cristian Mitreanu
  • Print Length: 64 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.2 or later and iOS 4.2 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings