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Start with Why

How Great Leaders Inspire Everyone to Take Action

This book can be downloaded and read in iBooks on your Mac or iOS device.


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Customer Reviews

Five stars

Genius. Watched his podcast, which almost for word covers the in book introduction. I'd recommend this book to everyone I know.

Start with Why

This is one of the best books I have read in a long time. Very inspiring and about much more than just business. There are so many lessons to be learned from it that touch upon life in general, attitude and outlook that in turn affect how business should be conducted on a human level and free from corporate speak. A must read for anyone, entrepreneur or major CEO, especially the latter!

Joe Buhler

4 out of 5 stars

This book did a great job of explaining the importance of starting with why (your clarity of purpose) but I was a little disappointed that it did not get more practical with the process of discovering or rediscovering your why when it is fuzzy or unclear. It had a lot of stories using real world examples of organizations who started with why and who didn't. Overall, I'd say it is a great book, but I got as much out of his TED talk as I did the book. I was hoping the book would be more practical instead of anecdotal.

Start with Why
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Oct 29, 2009
  • Publisher: Penguin Publishing Group
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings