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Tell to Win

Connect, Persuade, and Triumph with the Hidden Power of Story

Peter Guber

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Today everyone – whether they know it or not – is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.  Simply put, if you can’t tell it, you can’t sell it.  And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.
           
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
            
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:
 
*Capture your audience’s attention first, fast and foremost
 
*Motivate your listeners by demonstrating authenticity
 
*Build your tell around “what’s in it for them”
 
*Change passive listeners into active participants

*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong

            
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
           
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. 

From the Hardcover edition.

Publishers Weekly Review

Jan 17, 2011 – Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal. With brisk and readable anecdotes, the author relates what he's seen and learned in Hollywood, and how his celebrated friends—Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra—impressed upon him the power of a well-crafted story or appeal. The celebrity name-dropping lends some glitter to Guber's very reasonable precepts: as he urges the reader to harness the power of metaphor in crafting the core narrative of a pitch or advertising campaign, he refers to how Michael Jackson taught him about drama by making him watch a python slowly stalk a helpless mouse, and how KISS frontman Gene Simmons, son of Holocaust survivors, used his backstory to fuel his ambition and his business strategy. This valuable and inspiring book will help readers deliver an authentic and meaningful story to customers, colleagues, or prospective clients.

Customer Reviews

Good stuff

Guber's work on the importance of storytelling is easy to digest and easily applicable, with an emphasis placed on real examples and tutorial type training. Bravo!

Tell to Win

Inspiring. Can't wait to tell my own company's story. I was truly reminded of the power of the stories that have propelled us forward in the past and can't wait to reignite them

Reinforces what you know

Some good reference points here. For those really digging into the power of story, I'd say yes, probably worth a read.

Tell to Win
View In iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Mar 01, 2011
  • Publisher: The Crown Publishing Group
  • Seller: Random House, LLC
  • Print Length: 272 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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