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Tested Sentences That Sell

Why the Sizzle Sells the Steak

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

To understand advertising, you need to understand salesmanship.

Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. 

Only when a person knows to test and re-test everything they find will success show up. 

During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points”. 

These principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same.

Get your copy today and Master these secrets for yourself.

Tested Sentences That Sell
View in iTunes
  • $4.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Computers
  • Published: Jun 10, 2014
  • Publisher: Midwest Journal Press
  • Seller: Worstell Design LLC
  • Print Length: 229 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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