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The 4 Essentials of Entrepreneurial Thinking

What Successful People Didn't Learn in School

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


NY Times Bestseller
Jan 23, 2012 - Debuted #1 Bestseller on Amazon and Barnes & Noble!

Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship!

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to modern moguls like Jobs, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA – your Master’s in Basic Abilities. This fast-paced book raises the bar for learning success principles. 

Customer Reviews

What they don't teach you…but should!

"A leading visionary for our time. Michaels has identified the specific strategies that anyone in business today must understand in order to succeed. He finds the common ingredients among the great masters and modern day success stories and blends them into a formula that can be reproduced. A fascinating book that will make you see the world and business in a whole new way, but more importantly, yourself."

If you go to school or have a job... You need to read this!

LOVE The 4 Essentials! For a university student and entrepreneur-in-training, the material was very powerful, inspiring, and insightful. Incidentally it landed in my hands at exactly the moment when I became disillusioned and dissatisfied with rote learning/cookie-cutter academia. I was looking for a better way, and voila! What Cliff Michaels is doing to "raise the bar for education" (and entrepreneurship) is highly commendable. His book is now top of the list for go-to guidance in my life and career. Can't recommend The 4 Essentials enough. Every student and professional should read it!

This book is a must read!

Reading this book was like a conversation with a trusted mentor. Cliff Michaels is as practical as he is entertaining. From Cliff's college days, real estate adventures, Diary of a Dotcom, and amazing stories on famous people, it's hard to put the book down once you start. I recommend The 4 Essentials to peers, professors, and professionals alike. The 4 Essentials should be required reading. ~ Nathan Doctor, President, USC Entrepreneur Club.

The 4 Essentials of Entrepreneurial Thinking
View in iTunes
  • $9.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Feb 01, 2012
  • Publisher: Greenleaf Book Group
  • Seller: Greenleaf Book Group, LLC
  • Print Length: 288 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings