The 4 Essentials
A Misfit's Journey to Mindset, Strategies, Values & Purpose (With Over 100 Famous Mentors and Entrepreneurs)
This book can be downloaded and read in Apple Books on your Mac or iOS device.
#1 Amazon • #1 Barnes & Noble • NY Times Bestseller • Wall Street Journal • USA Today
Launched 2012 as “The 4 Essentials of Entrepreneurial Thinking”
Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) which dispel myths on how we define and create success. Through trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology (all before age 30). Drawing on over 100 famous mentors from Socrates, Edison, and da Vinci to Oprah, Malala, Branson, and Mycoskie, Cliff empowers each of us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!
ABOUT THE AUTHOR
Cliff Michaels has been a strategic coach, angel investor, education activist, and social entrepreneur for over 25 years. His e-learning programs and live training provide Essentials for life, careers, and entrepreneurs (CliffMichaels.com). Cliff was President and Education Chair of the Young Entrepreneurs’ Organization Los Angeles (known today as EO). He also launched EO’s first student mentor programs and philanthropy events. Cliff Michaels & Associates (real estate, mortgages, investments) has closed one billion dollars in transactions since 1992. Cliff was also Co-Founder of First Use (1999), a pioneering online platform that featured the world’s first digital-notary technology. A Southern California native, Cliff ’s passions include movies, music, yoga, animal rights, helping kids at risk, and raising the bar for global education.
''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' Blake Mycoskie • Founder, TOMS Shoes
''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh • CEO, Zappos
“Cliff provides entrepreneurial conditioning with an achiever’s mindset.” Darren Hardy • Publisher, Success Magazine
''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan • Former Associate Dean, USC Business School
GIVING BACK MISSION
With each sale, books and courses are donated to students in need.