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The Accidental Creative

How to Be Brilliant at a Moment's Notice

This book can be downloaded and read in Apple Books on your Mac or iOS device.


Have better ideas, faster, without the stress and burnout.

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand.

Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements:

•Focus: Begin with your end goal in mind.
•Relationships: Build stimulating relationships and ideas will follow.
•Energy: Manage it as your most valuable resource.
• Stimuli: Structure the right "inputs" to maximize creative output.
•Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

From the Hardcover edition.

From Publishers Weekly

May 09, 2011 – Henry, founder and CEO of the consulting firm Accidental Creative, has been helping "creatives" maximize their efficiency for years. Here he aims to help individuals in explicitly creative professions, like writers and designers, establish enough structure to get the most out of their process and "accidental creatives," such as managers, consultants, and salespeople, to unlock their latent imaginative, artistic abilities. He tells both groups: "Don't go to the grave with your best work still inside of you. Die empty." He discusses the challenges and stresses of careers that pay workers not on their time but on the value they create, and which require them to overcome greater-than-usual emotional hurdles. With references to a plethora of business and personal-growth gurus, including Keith Ferrazzi and Tony Schwartz, he guides readers through a system of increasing productivity and effectiveness, monthly checkpoints, self-definition, and how to identify and seize new opportunities. Even if his one-size-fits-all setup is broad and somewhat of a stretch, his can-do attitude and encouragement is contagious.

Customer Reviews

Read only if you want to go deeper and reach higher...

Just today, having a conversation with a total stranger while hiking on a trail in Rocky Mountain National Park, he told me some of his story and about the transitions he was facing in his rather remarkable career. I mentioned this book to him, told him that it was what he might read to help form his it has helped me form some of mine, in the midst of some radical transitions. Frankly, every person who is committed to making a difference in our world needs to read this book......soon! It's that well worth it going forward.

Want to get more mileage out of your creativity ?

A necessary read for EVERY creative! Todd Henry explores, explains and enlightens you on the essential self-care habits that enable your creativity to be renewable resource. He goes beyond the conceptual in The Accidental Creative, to map it out for us.

Excellent ideas

An excellent work that applies to people in all kinds of positions. In it, author Todd Henry explores the dynamics and processes of creative work and thought. He also gives the readers many practical tools and techniques designed to help the reader develop habits and disciplines to make creativity and spontaneity more sustainable.
Definitely a good read for anyone who needs to think outside of the box on a regular basis.

The Accidental Creative
View in iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Jul 07, 2011
  • Publisher: Penguin Publishing Group
  • Print Length: 240 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings