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The Achievement Habit

Stop Wishing, Start Doing, and Take Command of Your Life

This book can be downloaded and read in Apple Books on your Mac or iOS device.


The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible.

Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford contends.

In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including:
Don’t try—DO; Excuses are self-defeating; Believe you are a doer and achiever and you’ll become one; Build resiliency by reinforcing what you do rather than what you accomplish; Learn to ignore distractions that prevent you from achieving your goals; Become open to learning from your own experience and from those around you; And more.
The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.

From Publishers Weekly

Apr 27, 2015 – Roth, academic director of Stanford's Hasso Plattner Institute of Design (known as the, offers an accessible primer to the basic elements of design theory, based on the premise that "achievement can be learned." Tenets include "making the familiar unfamiliar," individual responsibility, and reframing questions in order to find solutions. To illustrate the last principle's importance, Roth describes some success stories, including presenting MRI testing to child patients as an "adventure." He explains designer Rolf Faste's 22 "tools from product design culture" for driving personal development, and celebrates the Stanford Design department's embrace of the cooperative over the hierarchical. Roth also provides exercises to help readers reexamine their beliefs, evaluate their goals and motivations, and get over the habit of making excuses. He also addresses interpersonal skills, including constructive criticism, the importance of remembering names, and the use of improvisation during brainstorming sessions. Roth's overall message is that identity is malleable and based on choices, meaning that anyone can choose to eliminate negative characteristics and embrace a more achievement-oriented course. While this book may not be the final fix for those struggling to achieve, it's certainly a place to start.
The Achievement Habit
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  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Jul 07, 2015
  • Publisher: HarperBusiness
  • Print Length: 288 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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