The Advertising Solution
Influence Prospects, Multiply Sales, and Promote Your Brand
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
- Category: Marketing & Sales
- Published: Oct 17, 2016
- Publisher: Entrepreneur Press
- Seller: Perseus Books, LLC
- Print Length: 192 Pages
- Language: English