The Art of Mobile Persuasion
How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing
This book can be downloaded and read in iBooks on your Mac or iOS device.
Traditional marketing is in crisis. Consumer engagement is often little more than a buzzword. But mobile persuasion is an art form. Do it courageously and you’ll transform your company’s customer relationships forever.
How do you move your mobile strategy from commonplace to courageous? First, ask the masters of mobile.
Veteran trailblazer Jeff Hasen spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, you’ll learn how the world’s most influential brands are transforming the customer relationship by:
-Handling the mobile user’s ever-expanding expectations with flexibility and verve
-Knowing when personalization is possible and the actionable steps toward reaching an audience in a one-to-one way
-Adopting a new customer service model that serves the self-sufficient mobile shopper
-Thinking about the customer journey in a device-computer-wearable-and-back-again loop
-Connecting to customers with transparency and humility
-Calling your tribe to action when it matters most