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The Art of Social Media

Power Tips for Power Users

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Customer Reviews

Good survey of all the social media tools

This book provides a good starting point for any organization wanting to take social media seriously. It focuses on the tools you will need more than how to use those tools. There were a lot of services discussed that I hadn't heard of that will be real time savers.

If you only buy one book on Social Media

I’ve read several books on Social Media, none have been as comprehensive and detailed as “The Art Of Social Media.” It’s written so that, regardless of your level, you can understand and put to use the paractcal and timely advice. I highly recommend it.

Guy, what a guy!

Peg and Guy packed this book with mounds of knowledge. Easy, fun to read and FULL of "Aha!!" moments. I will be recommending it. I'm grateful it was written.

The Art of Social Media
View in iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Industries & Professions
  • Published: Dec 04, 2014
  • Publisher: Penguin Publishing Group
  • Seller: Penguin Group (USA) Inc.
  • Print Length: 208 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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