The Author Online
A Short Guide to Building Your Website, Whether You Do it Yourself (and You Can!) or You Work With Pros
This book can be downloaded and read in iBooks on your Mac or iOS device.
You've written your book. Now create your website.
This brief manual, written by a longtime publishing veteran who now builds websites for authors, is designed to help you conceive, plan, and create your own unique presence online. It's not a technical book but instead focuses on the large questions that all writers must wrestle with as they plan their website: Who do you want to be online? What do you want to do there? And where do you start?
A central premise of The Author Online is that anyone who can write a book is capable of building his own website. New technology and open source innovations make it easy, affordable, and even fun -- a creative act unto itself. But like writing a book, it requires thoughtful and careful planning.
The Author Online is filled with ideas, advice, and real-world examples. It also includes results from the first and only comprehensive survey of author websites and invaluable insights into:
- the features readers look for on their favorite author websites
- whether or not to blog or Twitter, and how to approach both in an authentic, effective way
- when and how to work with designers and/or programmers
- how to create a content plan for your site
- how to use analytic data as an editorial tool
Visit the companion website, TheAuthorOnline.com, for more information including a constantly updated and detailed list of online resources and tools plus dozens of sample author websites.