The Banner Brand
Small Business Success Comes from a Banner Brand - Build it on a Budget
Mark A. Cenicola
This book can be downloaded and read in iBooks on your Mac or iOS device.
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a small business for more than a decade. Join Mark Cenicola on his path through a number of guerilla branding tactics which were successfully used to build both his personal and small business brands. During this process he's positioned himself and his small business as recognized leaders in the industry, gained respect from the business community, and enjoyed the rewards. Now you can use these stories and lessons to position your business, whether small or large, to earn the recognition, respect, and rewards you desire.
Solid Branding Tips for Small Business Owners
This book offers sensible branding tips for small business owners, based on Mark's first-hand experiences. My biggest takeaway from the book is the importance of consistency. And my single favorite piece of advice in the entire book was Mark's suggestion to maintain a consistent email newsletter.
In my own business, our email newsletter has been the single biggest driving force in establishing our brand and developing a strong know/like/trust relationship with prospects and customers. I'm always amazed as how few businesses take advantage of this affordable branding tool. If more business owners followed Mark's advice, they'd have stronger brands, more loyal customers, and bigger bank accounts!