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The E-Myth Revisited

Michael E. Gerber

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Customer Reviews

Great read

Excellent information, very well written.

Small Business Helper

As I start my new small business (in my case, a franchise), there are days of doubt ... when you get a little lost and directionless.

I found that reading a new chapter every morning seemed to put me back on track and boost my confidence to press on.

I also found, that my franchisor, who has been successful and enjoyed continued growth over the years, has exercised many of the things that are promoted in this book. That continuity has also been fortifying.

I highlighted many paragraphs in this book, and plan to review a "chapter of highlights" each morning going forward to retain focus and guidance as I perfect my franchise prototype.

Must Read for Small Business

This book was definitely worth the purchase and time to read. Much of what Gerber describes throughout the book will resonate with you if you have ever thought about taking the plunge and starting your own small business.

One disadvantage of this book, and it's examples, is that they are trapped in time. Although much of what he has written is timeless, it would be interesting to hear his perspective in the context of this economy, and apart from franchised services.

Definitely worth the read though, and one I have no doubt I will revisit in the future.

The E-Myth Revisited
View In iTunes
  • $10.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Mar 17, 2009
  • Publisher: HarperCollins e-books
  • Seller: HarperCollins
  • Print Length: 288 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings