The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
This book can be downloaded and read in iBooks on your Mac or iOS device.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
Excellent information, very well written.
Small Business Helper
As I start my new small business (in my case, a franchise), there are days of doubt ... when you get a little lost and directionless.
I found that reading a new chapter every morning seemed to put me back on track and boost my confidence to press on.
I also found, that my franchisor, who has been successful and enjoyed continued growth over the years, has exercised many of the things that are promoted in this book. That continuity has also been fortifying.
I highlighted many paragraphs in this book, and plan to review a "chapter of highlights" each morning going forward to retain focus and guidance as I perfect my franchise prototype.
This is a great book for anyone that is starting up, planning to start up, or already has a business. The story that is laid out makes it very easy to understand the concepts he is trying to share. I was so motivated when reading this book, that I started worked on my own business plan immediately. Highly recommend. I promise that you won't be able to put it down.