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The Elements of Influence

The New Essential System For Managing Competition, Reputation, Brand, and Buzz

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.

Description

No matter if you’re a play-for-keeps competitor or a win-win collaborator in business, politics or media, The Elements of Influence is your new essential tool for gaining and retaining competitive advantage. It’s about Influence Strategy, the emerging discipline for positioning products, advancing ideas and driving discussions.

Visionary strategist Alan Kelly debuts a code-cracking lexicon and prediction system of twenty-five irreducibly simple plays—all part of the first periodic table of influence moves and countermoves. From the subtle Ping to the outrageous Peacock, these are the strategies that cross a marketing chasm, build a brand and buzz, defend a reputation, outwit a rival, and seed word-of-mouth. Told through intuitive illustrations, easy-to-use tables, compelling strategy maps, and memorable case studies, The Elements of Influence describes how CEOs and politicos, marketers and salespeople, PR and public affairs executives, and lobbyists and activists manage and move their agenda. And now you can too.

What's New in Version 1.1

Incorporates edits to conform some original terms and terminology to current standards of use

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The Elements of Influence
View in iTunes
  • $12.99
  • Level: Grades 11-17
  • Available on iPad, iPhone and Mac.
  • Category: Business & Personal Finance
  • Published: Jun 01, 2013
  • Publisher: Playmaker Systems, LLC
  • Seller: Playmaker Systems, LLC
  • Print Length: 230 Pages
  • Language: English
  • Version: 1.1
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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