The End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
This book can be downloaded and read in iBooks on your Mac or iOS device.
It's a new era of business and consumerism—and you play a role in defining it
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
—Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
—John Chambers, CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
—Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
—Mark Burnett, Television Executive Producer
change is inevitable
this book helps you keep apace with the vast, ever changing world of business. More then this, it breaks it down it laymen's terms that are easy to understand, and thus easy to incorporate.
Exec must read
Great follow-up to Engage! Well worth the read..and the revisit as we begin to understand and define our business identity and community on the new web. Kudos to Solis for lighting a path to the short attention span economy, and for making it easier to understand and work within.
The best book....